I recently had a con­ver­sa­tion with a future client who fell vic­tim to this all-to-common issue. She went with a guy who talked the talk, but when chal­lenged played the non-disclosure card. He kept telling her that he couldn’t show her exam­ples of artis­tic work and SEO results because of com­pe­ti­tion issues. This is absolute hooey, but sounds good when you’re on the receiv­ing end. She has recently decided that the bar­gain route was too expensive.