Posts Tagged ‘ Logo ’

The Growing Plague of Spec Work

Sep 22nd, 2009 | By | Category: Recommendations

Most good designers don’t want to get a client specification followed by a paycheck. They want to get to know you, your business, your clients or customers and find out what will appeal to everyone involved. Speculative work cuts out that personal portion of the process. There is no way to nail a design of any kind on the first try, and believing it should go that way is only going to hurt the client. Most designers will have an open loop, gathering feedback from multiple sources as they go through the process.