I recently had a conversation with a future client who fell victim to this all-to-common issue. She went with a guy who talked the talk, but when challenged played the non-disclosure card. He kept telling her that he couldn’t show her examples of artistic work and SEO results because of competition issues. This is absolute hooey, but sounds good when you’re on the receiving end. She has recently decided that the bargain route was too expensive.
Posts Tagged ‘ Design Services ’
Most good designers don’t want to get a client specification followed by a paycheck. They want to get to know you, your business, your clients or customers and find out what will appeal to everyone involved. Speculative work cuts out that personal portion of the process. There is no way to nail a design of any kind on the first try, and believing it should go that way is only going to hurt the client. Most designers will have an open loop, gathering feedback from multiple sources as they go through the process.