Posts Tagged ‘ Business ’

The Growing Plague of Spec Work

Sep 22nd, 2009 | By | Category: Recommendations

Most good design­ers don’t want to get a client spec­i­fi­ca­tion fol­lowed by a pay­check. They want to get to know you, your busi­ness, your clients or cus­tomers and find out what will appeal to every­one involved. Spec­u­la­tive work cuts out that per­son­al por­tion of the process. There is no way to nail a design of any kind on the first try, and believ­ing it should go that way is only going to hurt the client. Most design­ers will have an open loop, gath­er­ing feed­back from mul­ti­ple sources as they go through the process.